- Almost every shortfill on the shelf is already 0mg. They leave the factory nicotine free, which is why they can be sold in 50ml, 100ml and larger bottles.
- Buy a shortfill and simply skip the nic shot. That is the whole trick. No special product line, no compromise on flavour.
- Most 0mg liquid is 70/30 VG. It wants a sub-ohm coil or a pod mod, not a tight little starter pod.
- Concentrates are the cheapest route if you get through a lot, because you mix a 30ml bottle out into far more finished liquid.
- The vape duty from 1 October 2026 applies to 0mg too. It is charged per millilitre of liquid, nicotine or not.
Zero nicotine is not a separate category
There is no separate category called zero nicotine. What there is, is a UK rule that caps any nicotine-containing bottle at 10ml and 20mg/ml. To sell a bigger bottle, manufacturers leave the nicotine out entirely and leave headroom at the top so you can add a 10ml nic shot yourself. That is a shortfill, and unopened, unshotted, it is a 0mg e-liquid.
So the nicotine-free shelf is enormous. You are not choosing from a small niche selection of flavours designed for people who do not want nicotine. You are choosing from the whole shortfill catalogue.
The other route is DIY. A 30ml flavour concentrate mixed into a PG/VG base gives you several hundred millilitres of finished 0mg liquid at the strength of flavour you want. It takes a bit of kit and a bit of patience but it is by a distance the lowest cost per ml. If you want the middle ground, longfills are pre-measured concentrate in a bottle you fill with base.
Seven 0mg flavours worth buying
Strip the nicotine out and what is left has nowhere to hide, so the ones that work are the ones with a clear top note and something behind it. Sweet and cold does particularly well.

The seven compared
| Flavour | Size | Profile | Best for |
|---|---|---|---|
| Hznbrg, Poison | 100ml | Aniseed berry menthol | All day |
| Mr Blue, Vintage | 200ml | Mixed berry, cool | Berry regulars |
| Blackcurrant Menthol, V Blood | 100ml | Sweet and icy | Menthol vapers |
| Vanilla Custard, Donut King | 100ml | Creamy dessert | Evenings |
| Blue Razz Berry, Seriously Fruity | 100ml | Candy fruit | Sweet tooth |
| Zingberry, Kingston | 500ml | Berry menthol | Lowest cost per ml |
| Signature 50ml | 50ml | Wide range | Testing flavours |
Flavour ranges rotate, so check the product page for current stock.
Will it work in your kit?
This is the part people get wrong. Nicotine-free liquid is nearly always 70/30 VG, because it is made for the sub-ohm crowd. That is thick liquid, and a small pod with a 1.0Ω coil and a narrow wicking port cannot pull it through fast enough. You get a dry, burnt taste within a day and a ruined coil.
What works. Sub-ohm tanks, pod mods with coils below about 0.6Ω, and anything running above about 20W. If your device has airflow you can open wide and a decent sized coil, it will handle a shortfill happily.
What does not. Compact starter pods designed for 50/50 nic salt. If that is your device and you want 0mg, you need a 50/50 base instead, which in practice means mixing your own from concentrate or picking one of the few 50/50 shortfills in the range. Our shortfill vs 10ml guide explains the ratio question in more detail, and if you are not certain which inhale style your kit is built for, MTL vs DTL sorts that out first.
Mixing your own 0mg from concentrate
If you vape a lot of nicotine-free liquid, concentrates are where the real saving is. A 30ml bottle of something like Red Astaire by T Juice or Blue Raspberry Ice by Zeus Juice mixed at ten per cent makes 300ml of finished liquid.
- 1
Work out your ratio. Most concentrates sit between 10 and 20 per cent. The bottle will tell you. Start at the low end; you can always add more.
- 2
Measure the base. For 100ml at ten per cent you want 10ml of concentrate and 90ml of base at the VG ratio your coil likes. Use a syringe, not your eye.
- 3
Shake hard. A full minute. VG is viscous and a lazy shake leaves the flavour sitting in the bottom of the bottle.
- 4
Steep it. Fruits are usually fine straight away. Custards, tobaccos and anything creamy want a week in a dark cupboard, shaken daily, before they taste right.
- 5
Label the bottle. Flavour, percentage, ratio and date. You will want to repeat the good ones exactly.
Storage, shelf life and what the duty means
Nicotine-free liquid actually keeps better than nicotine liquid, because nicotine is the component that oxidises and darkens. Sealed, kept cool and out of sunlight, a shortfill will hold its flavour well past a year. Heat is the enemy, not time; a bottle left on a windowsill for a fortnight will taste tired. There is more on this in our guide to e-liquid shelf life and storage.
On cost, one point catches people out. The Vaping Products Duty starting 1 October 2026 is charged at £2.20 per 10ml plus VAT on vaping liquid, and it makes no distinction for nicotine content. A 0mg shortfill is taxed exactly like a 20mg salt. That means a 100ml bottle carries £26.40 of duty and VAT and a 500ml carries a great deal more. Stock released before that date can be sold until 31 March 2027. The detail is in our vape tax explainer.
On age: we do not sell any vaping product, including 0mg, to anyone under 18. The legal position is in the questions below.
Pick your 0mg bottle
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Quick answers
Yes. Vapour comes from the VG and PG base, not the nicotine, so a bottle makes the same amount of vapour with or without a shot in it. Nicotine only changes the throat feel and what the liquid does to you, not what you see.
It tastes cleaner and feels softer in the throat, because nicotine contributes a peppery bite. Some people find that a relief and others find the vape feels thin. Cold and sweet flavours cover the gap best.
We do not make health claims about vaping products. All we can tell you is what is in the bottle: a 0mg liquid contains no nicotine. These are consumer products, not licensed medicines, so speak to your GP, pharmacist or local NHS stop smoking service for medical questions.
Yes. They are both nicotine free and usually the same ratio, so a half-and-half of a fruit and a menthol is a common way to make a flavour nobody sells. Mix in a clean bottle, shake well and label it so you can repeat the good ones.
Yes. A shortfill has headroom for one 10ml nic shot per 50ml of liquid, which lands at roughly 3mg. Write the finished strength on the bottle, and see how much nicotine should I vape if you are not sure whether you want any.
Yes. We do not sell any vaping product, including 0mg, to anyone under 18, and the Tobacco and Vapes Act 2026 extends the legal age-of-sale rules to nicotine-free vapes. We age verify every order.





