- Zeus Juice is a layered-flavour brand, not a sweet shop brand. Most of the range is berry or cherry with a cooling finish, and it stays balanced instead of turning sickly. Browse the whole Zeus Juice range.
- The cherry pair is the starting point. Vermilion Ice and Trilion are the two cherry flavours to start with, and Dimpleberry and The Black are the berry classics behind them.
- Dessert fans are covered by the Nektap line, with Mint Choc Chip, Hot Chocolate and Chocolate Cream Biscuit all sold as 100ml shortfills.
- Three formats: 100ml 70/30 shortfills for sub-ohm tanks, 100ml 50/50 shortfills and 10ml nic salts for pod kits, and 30ml concentrates if you mix your own.
- Bigger bottles still win on cost per ml, and they stay ahead after the vape duty because the tax is the same £2.64 on every 10ml whichever bottle it arrives in.
Why Zeus Juice keeps its customers
Plenty of UK e-liquid brands do one thing loudly: maximum sweetness, maximum ice, or a flavour copied straight off a big-puff kit. Zeus Juice does something harder. The recipes are built in layers, so a cherry flavour is three different cherries rather than one, and a berry flavour has eucalyptus or aniseed underneath it to stop the sugar taking over.
That matters most if you vape the same bottle all day. A flat, very sweet liquid gets dull by the afternoon and coats your coil. The Zeus Juice recipes hold their shape from the first fill to the last, and the cooling in the Ice versions is used to freshen the fruit rather than to hide it. The brand is also consistent batch to batch, which is why the same handful of flavours have been reordered for years.
If you are working through the wider e-liquid shelf and want a sense of where Zeus sits, our round-up of the most popular e-liquid flavours puts it alongside the other names UK vapers buy most.
The fruit blends worth your first order
This is the heart of the range and where most people start. All four below are 100ml shortfills in a 120ml bottle, so they take two nic shots and land at roughly 3mg.
Vermilion Ice
Ripe cherry with darker berry layers underneath and a clean icy finish on the exhale. It is the flavour most people mean when they say they vape Zeus. The cherry is the sharp, slightly sour kind rather than a cherry sweet, and the ice arrives late instead of hitting you on the inhale, which makes it easy to vape all day. If you want the same profile without the cooling, the standard Vermilion is the non-ice version.
Profile: cherry, dark berries, menthol finish. Format: 100ml shortfill, 70/30, 0mg plus two shots.
Trilion
Three cherries in one bottle: wild cherry for the tartness, black cherry for the depth and red cherry for the sweetness. It is richer and rounder than Vermilion Ice and has no cooling in it, so pick this one if menthol is not your thing but you still want a grown-up fruit flavour. It suits a sub-ohm tank well, where the extra vapour brings out the black cherry note.
Profile: wild, black and red cherry. Format: 100ml shortfill, 70/30, 0mg plus two shots.
Harmonia
Raspberry, blackcurrant and strawberry mixed so that no single berry dominates. Harmonia is the most straightforward flavour in the range and the safest bet if you are buying for someone else. There is no cooling in it at all, so it works for vapers who find the Ice versions too cold.
Profile: raspberry, blackcurrant, strawberry. Format: 100ml shortfill, 70/30, 0mg plus two shots.
Fruit Punch, from the Bolt line
Bolt is the Zeus Juice sub-brand for brighter, more tropical mixes. Fruit Punch is a bright, juicy mixed fruit punch with no cooling in it, and it is the one to reach for in warm weather or if the berry side of the range feels too dark. It is noticeably juicier than the main line and sits well in a higher wattage tank.
Profile: tropical fruit punch, no cooling. Format: 100ml shortfill, 70/30, 0mg plus two shots.
The berry classics
Two flavours have been in the Zeus Juice range longer than anything else, and they are still the ones long-term customers keep on the shelf.
Dimpleberry
Mixed berries with eucalyptus and menthol running underneath. The eucalyptus is what makes it: it gives the berries a cool, almost herbal lift that no other brand quite copies. Dimpleberry is a genuine all-day flavour and the one we would hand to a vaper who says everything tastes too sweet. There is a Dimpleberry Ice for a colder version and a 10ml nic salt for pod kits.
Profile: mixed berries, eucalyptus, menthol. Format: 100ml shortfill, also sold as a 10ml nic salt.

The Black and Black Reloaded
Blackberry and blackcurrant with a cool finish. It is darker and jammier than Dimpleberry, less herbal, and a good swap for anyone coming off a blackcurrant big-puff flavour. The Black Ice turns the cooling up, and Black Reloaded is the reworked version with aniseed added.
Profile: blackberry, blackcurrant, light ice. Format: 100ml shortfill; Black Reloaded is 50/50.
Cooling flavours for menthol vapers
Zeus Juice handles menthol better than most, partly because the cooling is built into the recipe rather than poured on top of it. These are the two to know.
The Black Ice
The Black with the cooling turned right up: the same intense dark fruit, with a wave of black ice over the top. It is a good palate cleanser if you have been on the warmer berry bottles for a month and everything has started tasting the same.
Profile: dark fruit, heavy ice. Format: 100ml shortfill, 70/30.
Black Reloaded 50/50
Dark berries with menthol and a thread of aniseed, mixed at 50/50 rather than 70/30. That ratio is the important part: it is thin enough for a pod kit or a mouth-to-lung tank, so you get a proper shortfill flavour without wrecking a small coil. If you use a pod kit and have been stuck buying 10ml bottles, this is the one to try first.
Profile: dark berries, aniseed, menthol. Format: 100ml shortfill, 50/50, suits coils of 0.8Ω and above.
Dessert and creamy blends
The dessert side of Zeus Juice is small but unusually good, and all three bottles now sit in the Nektap line as full 100ml shortfills.
Mint Choc Chip, from the Nektap line
Zeus describes it as a smooth and creamy inhale delicately infused with refreshing mint notes that complement the rich, melty essence of chocolate. That puts it halfway between the dessert flavours and the cooling ones, and it is the bridge bottle for menthol vapers who are curious about desserts but do not want anything heavy.
Profile: mint, chocolate, cream. Format: 100ml shortfill, 0mg plus two shots.

Hot Chocolate, from the Nektap line
Zeus calls this one the ultimate comfort vape: a warm, creamy inhale with deeply layered notes of indulgent chocolate. It is the richest bottle in the range, which makes it an evening vape rather than an all-day one, and it is worth a tank you do not mind dedicating to it, because chocolate flavours linger in a coil.
Profile: chocolate, cream. Format: 100ml shortfill, 70/30, 0mg plus two shots.
Chocolate Cream Biscuit, from the Nektap line
Velvety chocolate notes blended with smooth whipped cream, in the brand’s own wording, with a biscuit base underneath that keeps it from tasting like a plain chocolate bar. It is the closest the range gets to a baked dessert, and the one to try if you used to reach for a custard.
Profile: chocolate, cream, biscuit. Format: 100ml shortfill, 70/30, 0mg plus two shots.
Which Zeus Juice flavour suits you
If you are choosing between the picks above, this is the quick version.
| Flavour | Profile | Cooling | Best for |
|---|---|---|---|
| Vermilion Ice | Cherry and red berries | Strong | The all-round first buy |
| Trilion | Triple cherry, rich | None | Fruit without menthol |
| Harmonia | Raspberry, blackcurrant, strawberry | None | Safe crowd-pleaser |
| Fruit Punch | Tropical fruit punch | None | Summer and sub-ohm tanks |
| Dimpleberry | Berries and eucalyptus | Medium | All-day vaping |
| The Black | Blackberry and blackcurrant | Medium | Dark fruit fans |
| The Black Ice | Dark fruit with heavy ice | Strong | Resetting a tired palate |
| Black Reloaded 50/50 | Dark berries and aniseed | Medium | Pod kits and MTL tanks |
| Mint Choc Chip | Mint, chocolate, cream | Medium | Menthol vapers trying dessert |
| Hot Chocolate | Warm layered chocolate | None | Evening dessert bottle |
| Chocolate Cream Biscuit | Chocolate, cream, biscuit | None | Baked dessert fans |
Cooling ratings are our tasting notes, not a manufacturer measurement. Ice versions of several flavours sit one level colder than the entry shown.
Formats: shortfills, nic salts and concentrates
Zeus Juice sells the same flavour ideas in three different formats, and picking the wrong one is the most common mistake we see. If shortfills are new to you, start with our guide to shortfill vs 10ml e-liquid.
Shortfills are the main format. A 100ml arrives nicotine free in a 120ml bottle with room for two 10ml shots, which brings it to roughly 3mg. The 50ml Imp Jar bottles take one shot. Because UK law limits nicotine-containing bottles to 10ml and 20mg/ml, a shortfill cannot legally be sold ready mixed, and you cannot reach salt-level strength in one either.
Nic salts cover the other end. The Dimpleberry 10ml nic salt and its stablemates give you the same flavours pre-mixed at pod-kit strengths, with a smoother throat hit than freebase at the same milligram. If you get through under 10ml a day and want no mixing at all, this is the simplest way to vape Zeus.
Concentrates are for people who mix their own. Zeus sells 30ml concentrates in flavours like Blackcurrant and Orange through the DIY and concentrates range. They are not vapeable as they come: a concentrate has to be diluted into a PG and VG base, usually at around 10% to 20%, and then left to steep.
How to mix a Zeus Juice shortfill
A 70/30 shortfill takes a little more care than a thin 50/50, and the layered Zeus recipes reward a proper steep. Four steps and you are done.
- 1
Match the shot to the liquid. Use 70VG shots in a 70/30 bottle and 50/50 shots in a 50/50 bottle, or you will thin the mix out and lose flavour. Two 18mg shots in a 100ml gives 3mg; one shot in a 50ml gives the same.
- 2
Add every shot before you shake. Pull the nib out, pour the shots in, push the nib back and cap it. Shaking between shots just makes a foamy bottle you have to wait on.
- 3
Shake for a full minute, end over end. Turning the bottle beats rattling it. High VG liquid blends slowly and an uneven mix means the first fills are weaker than the last.
- 4
Leave the dessert flavours overnight. The fruit bottles are good straight away. Mint Choc Chip, Hot Chocolate and Chocolate Cream Biscuit get noticeably rounder after a day or two in a cool, dark cupboard. Concentrates need longer, usually a week or more.
Zeus Juice and the vape duty
From 1 October 2026 the Vaping Products Duty adds £2.20 per 10ml plus VAT to every bottle of e-liquid, nicotine free or not. That is £2.64 on each 10ml at the till, so a 100ml shortfill with two shots carries £31.68 of duty and a 60ml Imp Jar mix carries £15.84. Stock held before 1 October can be sold at pre-duty prices until 31 March 2027.
Because the duty is flat per ml, the ranking between formats does not change. Buying volume is still the cheaper way to vape a flavour you already know, which is an argument for a 100ml shortfill over repeat 10ml orders once you have settled. Concentrates are no cheaper on duty, because liquid you mix at home is liable on its finished volume just like a bottle you buy ready mixed. What they save you is the brand premium, not the tax. The same logic applies across the shelf, and we worked it through in detail for another big-bottle brand in our Kingston e-liquid guide.
The practical advice is the same as ever: buy a small bottle of a flavour first, and only go big once you are sure. A stack of 100ml bottles of a cherry you have gone off is a long way to the bottom, duty or no duty.
Pick your Zeus Juice flavour
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Quick answers
Trilion for a rich triple cherry, Harmonia for a balanced mixed berry and Fruit Punch for something tropical. If you want fruit with a cool finish, Vermilion Ice is the one we would point you to first.
Yes. Most of the range is a 100ml shortfill, the Imp Jar bottles are 50ml, the nic salts are 10ml and the DIY concentrates are 30ml.
The recipes are layered rather than flat, so a cherry flavour is built from several cherries and the berries usually have eucalyptus or aniseed underneath. The result stays balanced instead of turning sweet and artificial after a few tanks.
No. Concentrates are flavour only and must be diluted into a PG and VG base, typically at 10% to 20%, then steeped. Vaping one neat will taste harsh and waste the bottle.
Only the 50/50 bottles: Black Reloaded 50/50, Selene 50/50 and the 50ml Imp Jar bottles, which are all mixed at 50/50. The standard 70/30 shortfills are too thick for small pod coils and will burn them.
Mint Choc Chip if you want a dessert that still has some cooling in it, Hot Chocolate for the richest bottle in the range, and Chocolate Cream Biscuit if you want the baked side of it. All three are Nektap 100ml shortfills.





